Do you want to track user journey on WordPress lead forms?

Tracking user journey allows you to see exactly which pages your visitors view before they fill out a form on your website. This information can help you capture more leads and grow your business.

In this article, we’ll show you how to easily track user journey on your WordPress contact form and lead forms.

Why Track User Journey for Your WordPress Forms?

Ever wondered why some users fill out forms on your website and some don’t? Well, the answer often lies in how users interact with your website.

Wouldn’t it be nice if you can see the steps users take on your website before they actually fill out a form?

This information is called user journey and by tracking it you can learn a lot about user behavior and activity on your website.

Once you find out what compels users to fill out forms on your website, then you can replicate it to generate more leads and grow your business.

How to track user journey for your WordPress forms?

If you are already tracking conversions in WordPress using Google Analytics, then you can get some insights into user activity before filling out a form on your website.

However, you’ll not be able to match it to the actual user who submitted the form and the data they submitted.

This is where WPForms comes in.

It is the best WordPress form builder plugin on the market that’s used by over 4 million websites. You can use it to create any kind of forms in WordPress.

WPForms seamlessly integrates with all top email marketing services, supports multiple payment gateways, and is super easy to use.

It also comes with a User Journey addon, which allows you to see where your users came from and what path they took that led them to a successful form submission.

You can also see how much time they spent on each page before filling out the form.

That being said, let’s take a look at how to easily track user journey for WordPress forms.

Tracking User Journey for WordPress Lead Forms

First thing you need to do is install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Note: You’ll need at least the PRO plan of the plugin to access the User Journey addon.

Upon activation, you need to visit the Settings » License page to enter your license key. You can find this information under your account on the WPForms website.

Next, you need to visit WPForms » Addons page and click on the ‘Install Addon’ button under the ‘User Journey Addon’.

After that, you can start creating your forms. WPForms makes it super easy to create any kind of form. You can create a simple contact form, an email sign up form, user registration and login forms, booking forms, and more.

For the sake of this tutorial, we will create a contact form.

Simply go to WPForms » Add New page to create your form. You’ll be asked to provide a title for your form and then select a template.

We’ll use the simple contact form template.

WPForms will now load their drag and drop form builder with typical contact form fields already created for you.

You can add new form fields from the left column, edit or remove existing fields, or rearrange fields by moving them up or down.

Once you are satisfied with your form, you can click on the ‘Save’ button to store your form and exit the form builder.

You can now add this form to any WordPress post or page. Simply edit the page where you want to display the form.

On the post edit screen, you need to click on the add new block button (+) and then add WPForms block to your content area.

In the WPForms block settings, you need to click on the drop-down menu to select the form you created earlier.

WPForms will display a preview of your form in the content area.

You can now save your post or page and preview it to see your form in action.

Viewing User Joruney Reports for Your Forms in WordPress

After a few users have submitted the form, you can view the user journey reports for all form entries.

Simply go to the WPForms » Entries page and click on the form you created earlier.

You’ll see a list of form entries submitted by users. Simply click on the ‘View’ link next to a form entry to see full details.

On the entry details page, you will see the form fields submitted by the user at the top. Below that, you’ll see the ‘User Journey’ section.

It will show you the referral source that sent the user to your website. Below that, you’ll see the path they took with all the pages visited leading up to the form submission.

It also shows how much time users spent on each step of their journey. This helps you understand which content they found more engaging or helpful.

If you also want to track the user’s geographic region, then you can go to WPForms » Addons page and install the Geo Location Addon.